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Nike TV Ad with Tiger Woods and Rory Mcllroy (L to R)

This is a screenshot of one of Nike's TV commercials from January 2013 called “No Cup is Safe.” The commercial was viewed on TV, especially on channels like ESPN, ESPN2 and FoxSports. The commercial story line has Rory McIlroy and Tiger Woods on a range, hitting golf shots and poking fun at one another. They challenged each other to hit a more impressive shot than the last. The golfers go back and forth with swinging golf balls into people’s cups in different settings and interrupting their busy lives. McIlroy, who signed with Nike the week the commercial was filmed, takes on the longtime Nike pitchman at the golf range. Like the title makes clear, “no cup is safe,” referencing the two men trading jabs towards one another. At the end of the commercial, Tiger gets the best of Rory and says, “You’ll learn.” The purpose of the ad is to show people that people who wear Nike while they golf will have more fun and perform better. Also if you wear Nike, you might become one of the most famous golfers, just like Woods and McIlroy. This delivery method was playful and comical, which will attract people to not only remember the ad, but go buy Nike golf products when they need new golfing attire.