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| Direct Email Advertisement |
This Nike advertisement
was created through flash digital media. The advertisement came from a Finish
Line email in 2011. The advertisement is labeled as “taking every advantage in
the Nike Zoom.” This Nike ad presents the message that by buying Nike shoes,
the customer has the advantage: the advantage to be faster, smoother, and
possibly socially. The ad calls the consumer to take action to the call of the
advertisement and actually commit to buying the shoes so that they can feel
ahead of the game. The ad was designed to sell shoes and find new consumers.
Even if the consumer did not prefer the specific shoe on the advertisement, the
ad proved to be effective by making the consumer believe that by buying Nike…they
would automatically have the advantage.
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