This Nike advertisement came from the Nike website in 2013. Flash digital media created the ad. The ad promotes to their customers that if they buy the “Nike Air Max Shoes,” then they will receive free shipping. Nike is trying to persuade their customers to buy their product with the incentive that they do not need to pay the extra fee of having it shipped to their home. For online shoppers, free shipping is one of the most successful sales promotions. Nike believes that if this incentive works for customers, they will continue to check and see if the sales promotion applies to other Nike products, as well.
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