This Nike ad was done through flash digital in 2005. The ad suggests that a small boy is peeing on a wall, while a small dog watches. The theme of Nike is to “Just Do It.” The ad calls men and boys to set aside rules and responsibilities for a second and just do it, whatever it might be. Most people would think twice about peeing in a public place, especially doing so right on a wall.
However, the Nike slogan tells the boy to simply, ‘JUST DO IT’. I think this is an effective ad because the outlandish picture of the boy peeing on a wall would get the viewer’s attention. After the attention is gained, they notice the slogan just do it, and the comical experience with the ad will stick with them. Besides all men want the freedom to be able to pee anywhere they wish. This ad gives them the motivation to do what they desire, regardless of the circumstances. Ironically, Nike being a shoe company, posts an advertisement with a boy who does not even have a pair of shoes on. However, the message Nike is portraying still comes across to the customer, even though shoes are no where to be found. Companies that can advertise without the actual product and just their name or logo have truly reached the top.
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