Outdoor Board for an Abilene Company

Outdoor Advertisement for McKay's Bakery

McKay's Bakery has been a bakery in Abilene since 1966 when Bobby Green and his wife, Dianne (both photoed in the outdoor advertisement) started the family owned bakery. Bobby was the master cook behind all the recipes and Dianne added the creativity touch to their products. This outdoor advertisement was seen in downtown Abilene off of 7^th street and Cedar and has been there for many years. The advertisement was placed outside on a billboard and was a large print version done through flash digital. The goals behind the ad were to raise customer awareness and promote their business. The message of the advertisement was to show customers where the location for the bakery is and that their products are very tasteful. This method of advertising was used because Abilene is a small town and so word of mouth and few advertisements proved to be effective for this bakery.