This Nike radio advertisement was done in April
2010 to promote a Nike Run event. Radio is a way to personally connect with
individuals in the most cost effective way, so Nike used this form of advertisement
to promote this run. Below is the script of the Nike Radio Advertisement.
“This is the Next Message. This is the Nike Run off …60 minutes
of non-stop music to train for the Nike human race on 20th of October.
The running sole starts tonight. Seven songs back to back are played for a
smooth Nike Run.”
Nike is motivating people to get out and start
running. They use the incentive of upbeat music to make running easier for
those who participate.
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