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| NIKE Advertisement before 1980 |
This advertisement’s category is that it was
famous before 1980. The print ad is apart of Nike’s vintage selection of
advertisements. It was created by flash digital medium. Nike’s goal, in releasing this advertisement, was
to persuade the consumer that, Nike shoes could be used for many things. The
line on the ad is that it is the “world’s great variety shoe.” They want
consumers to understand that whatever their daily tasks consist of, Nike is the
direction to take. They want their shoes to be used in all variety of settings.
The smaller part of the text states that Nike has shoes for all sports and any
shoe one chooses will “help you play your game the best you can.” Nike is
applying to all audiences and ways of life.
Since this advertisement was before 1980, women did not work out as much as they do today. Nike wanted to appeal to consumers that may have never bought their product because it did not suit their lifestyle. They changed this by stating their shoes will fit any lifestyle and do it in the best way possible.The ad appeared in a store called the Athlete’s Foot in 1979. The Athlete’s Foot is the world’s first franchisor of athletic footwear stores. Today, it is known as the world leader in athletic footwear franchising.
Since this advertisement was before 1980, women did not work out as much as they do today. Nike wanted to appeal to consumers that may have never bought their product because it did not suit their lifestyle. They changed this by stating their shoes will fit any lifestyle and do it in the best way possible.The ad appeared in a store called the Athlete’s Foot in 1979. The Athlete’s Foot is the world’s first franchisor of athletic footwear stores. Today, it is known as the world leader in athletic footwear franchising.
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