TV Advertisement

Nike TV Ad with Tiger Woods and Rory Mcllroy (L to R)

This is a screenshot of one of Nike's TV commercials from January 2013 called “No Cup is Safe.” The commercial was viewed on TV, especially on channels like ESPN, ESPN2 and FoxSports. The commercial story line has Rory McIlroy and Tiger Woods on a range, hitting golf shots and poking fun at one another. They challenged each other to hit a more impressive shot than the last. The golfers go back and forth with swinging golf balls into people’s cups in different settings and interrupting their busy lives. McIlroy, who signed with Nike the week the commercial was filmed, takes on the longtime Nike pitchman at the golf range. Like the title makes clear, “no cup is safe,” referencing the two men trading jabs towards one another. At the end of the commercial, Tiger gets the best of Rory and says, “You’ll learn.” The purpose of the ad is to show people that people who wear Nike while they golf will have more fun and perform better. Also if you wear Nike, you might become one of the most famous golfers, just like Woods and McIlroy. This delivery method was playful and comical, which will attract people to not only remember the ad, but go buy Nike golf products when they need new golfing attire. 

Radio Advertisement

This Nike radio advertisement was done in April 2010 to promote a Nike Run event. Radio is a way to personally connect with individuals in the most cost effective way, so Nike used this form of advertisement to promote this run. Below is the script of the Nike Radio Advertisement.

                                             

“This is the Next Message. This is the Nike Run off …60 minutes of non-stop music to train for the Nike human race on 20^th of October. The running sole starts tonight. Seven songs back to back are played for a smooth Nike Run.”

Nike is motivating people to get out and start running. They use the incentive of upbeat music to make running easier for those who participate. 

Outdoor Board for an Abilene Company

Outdoor Advertisement for McKay's Bakery

McKay's Bakery has been a bakery in Abilene since 1966 when Bobby Green and his wife, Dianne (both photoed in the outdoor advertisement) started the family owned bakery. Bobby was the master cook behind all the recipes and Dianne added the creativity touch to their products. This outdoor advertisement was seen in downtown Abilene off of 7^th street and Cedar and has been there for many years. The advertisement was placed outside on a billboard and was a large print version done through flash digital. The goals behind the ad were to raise customer awareness and promote their business. The message of the advertisement was to show customers where the location for the bakery is and that their products are very tasteful. This method of advertising was used because Abilene is a small town and so word of mouth and few advertisements proved to be effective for this bakery. 

Advertisement with a Sales Promotion

This Nike advertisement came from the Nike website in 2013. Flash digital media created the ad. The ad promotes to their customers that if they buy the “Nike Air Max Shoes,” then they will receive free shipping. Nike is trying to persuade their customers to buy their product with the incentive that they do not need to pay the extra fee of having it shipped to their home. For online shoppers, free shipping is one of the most successful sales promotions. Nike believes that if this incentive works for customers, they will continue to check and see if the sales promotion applies to other Nike products, as well. 

Direct Mail- Print or Email Advertisment

Direct Email Advertisement

This Nike advertisement was created through flash digital media. The advertisement came from a Finish Line email in 2011. The advertisement is labeled as “taking every advantage in the Nike Zoom.” This Nike ad presents the message that by buying Nike shoes, the customer has the advantage: the advantage to be faster, smoother, and possibly socially. The ad calls the consumer to take action to the call of the advertisement and actually commit to buying the shoes so that they can feel ahead of the game. The ad was designed to sell shoes and find new consumers. Even if the consumer did not prefer the specific shoe on the advertisement, the ad proved to be effective by making the consumer believe that by buying Nike…they would automatically have the advantage. 

Controversial Advertisement

Oscar Pistorius- The Paralympic Gold Medalist

Oscar Pistorius was a Paralympics athlete, known as the “Blade Runner” in the 2012 London Olympics. The ad is believed to date back to 2011, but was re-emerged on the morning that the Paralympic gold medalist, had been charged with murder. The advertisement appeared on Oscar Pistorius’ website. The advertisement is controversial because on February 14^th, 2013, the Olympic athlete was charged, with the shooting death of his girlfriend Reeva Steenkamp. The Washington Post created the headline of “ I am the bullet in the chamber’: Nike Gun-themed ad  yanked from Olympic Athlete’s website following murder charges.” Steenkamp was shot four times in her home in South Africa. The ad’s tag line “bullet in the chamber” reference is in regard to how quickly Pistorius left the starting block, at the beginning of his races. The controversy comes into play with the metaphor of bullet in the chamber referencing to him shooting his girlfriend. After the news, Nike pulled the ad from Pistorius’ website and no longer was associated with Nike advertising. 

Advertisement Targeting Men

This Nike ad was done through flash digital in 2005. The ad suggests that a small boy is peeing on a wall, while a small dog watches. The theme of Nike is to “Just Do It.” The ad calls men and boys to set aside rules and responsibilities for a second and just do it, whatever it might be. Most people would think twice about peeing in a public place, especially doing so right on a wall.

However, the Nike slogan tells the boy to simply, ‘JUST DO IT’. I think this is an effective ad because the outlandish picture of the boy peeing on a wall would get the viewer’s attention. After the attention is gained, they notice the slogan just do it, and the comical experience with the ad will stick with them. Besides all men want the freedom to be able to pee anywhere they wish. This ad gives them the motivation to do what they desire, regardless of the circumstances. Ironically, Nike being a shoe company, posts an advertisement with a boy who does not even have a pair of shoes on. However, the message Nike is portraying still comes across to the customer, even though shoes are no where to be found. Companies that can advertise without the actual product and just their name or logo have truly reached the top. 

Advertisement Targeting Women

This Nike advertisement targets women. This advertisement is apart of a series of ads created to encourage women to be strong and powerful and to accept their body image as being different than the way society portrays women to be; skin and bones. There was a previous campaign about Nike targeting women with big butts in 2005.

2005 Nike Advertisement

Nike continued the advertisement and created a new recent series of ads. The series of Nike ads targeting women were seen both on TV and in print. The text in the ad says, “my butt is big and that’s just fine and those who might scorn it, are invited to kiss it.” Nike is promoting that a strong body has tons of benefits and holds opportunity for a healthy lifestyle. Women do not need to workout just to get really skinny, but instead to accept the muscle they have and embrace the beauty of it. Nike claimed that they were not selling anything…only the truth. The result of these advertisements gives women a voice to generations that celebrate and honor toughness and the ability to speak truth to women in a powerful way.

2010 Nike Advertisement

It is interesting to compare the two advertisements from five year time span. The ad from 2005 just captures the butt itself. However, the 2010 advertisement encompasses the whole body with the butt as a focus. The 2010 ad has more value because it praises the woman's body, not just her backside.  

Targets an Ethnic Minority Group

Nike Targeting Chinese youth culture

This Nike advertisement targets the Chinese youth, with Kungfu hip-hop culture. It was published in May 2007, as a flash digital print advertisement. The ad is apart of an older campaign that gives insight into Chinese youth culture. It focuses on a 3-on-3-basketball tournament that is centered on the 9 gates of “Old” Beijing. 

Nike draws a connection to the Chinese by capturing the spirit of their culture. Nike is recreating the feeling of ancient turf wars through this ad. The practice of turf warfare goes back to 15^th century B.C. tussle between a pharaoh, who wanted to commit to sun worship, and a high priest, who claimed Egyptian pantheon of gods was the only way. In the Chinese culture, turf wars, ultimately, go back to protecting one’s homeland from others wanting to invade. 

Thus, protecting the Great Wall of China. Nike tried to connect with the youth to motivate them to buy their products.

Nike’s global presence is so prominent that they must reach out to all ethnic groups and make them believe that this great company represents them, as well. When people feel accepted, they are more likely to buy from the company and be a lifelong customer. 

famous ad created BEFORE 1980

NIKE Advertisement before 1980

This advertisement’s category is that it was famous before 1980. The print ad is apart of Nike’s vintage selection of advertisements. It was created by flash digital medium. Nike’s goal, in releasing this advertisement, was to persuade the consumer that, Nike shoes could be used for many things. The line on the ad is that it is the “world’s great variety shoe.” They want consumers to understand that whatever their daily tasks consist of, Nike is the direction to take. They want their shoes to be used in all variety of settings. The smaller part of the text states that Nike has shoes for all sports and any shoe one chooses will “help you play your game the best you can.” Nike is applying to all audiences and ways of life. 

Since this advertisement was before 1980, women did not work out as much as they do today. Nike wanted to appeal to consumers that may have never bought their product because it did not suit their lifestyle. They changed this by stating their shoes will fit any lifestyle and do it in the best way possible.The ad appeared in a store called the Athlete’s Foot in 1979. The Athlete’s Foot is the world’s first franchisor of athletic footwear stores. Today, it is known as the world leader in athletic footwear franchising.