TV Advertisement

Nike TV Ad with Tiger Woods and Rory Mcllroy (L to R)

This is a screenshot of one of Nike's TV commercials from January 2013 called “No Cup is Safe.” The commercial was viewed on TV, especially on channels like ESPN, ESPN2 and FoxSports. The commercial story line has Rory McIlroy and Tiger Woods on a range, hitting golf shots and poking fun at one another. They challenged each other to hit a more impressive shot than the last. The golfers go back and forth with swinging golf balls into people’s cups in different settings and interrupting their busy lives. McIlroy, who signed with Nike the week the commercial was filmed, takes on the longtime Nike pitchman at the golf range. Like the title makes clear, “no cup is safe,” referencing the two men trading jabs towards one another. At the end of the commercial, Tiger gets the best of Rory and says, “You’ll learn.” The purpose of the ad is to show people that people who wear Nike while they golf will have more fun and perform better. Also if you wear Nike, you might become one of the most famous golfers, just like Woods and McIlroy. This delivery method was playful and comical, which will attract people to not only remember the ad, but go buy Nike golf products when they need new golfing attire. 

Radio Advertisement

This Nike radio advertisement was done in April 2010 to promote a Nike Run event. Radio is a way to personally connect with individuals in the most cost effective way, so Nike used this form of advertisement to promote this run. Below is the script of the Nike Radio Advertisement.

                                             

“This is the Next Message. This is the Nike Run off …60 minutes of non-stop music to train for the Nike human race on 20^th of October. The running sole starts tonight. Seven songs back to back are played for a smooth Nike Run.”

Nike is motivating people to get out and start running. They use the incentive of upbeat music to make running easier for those who participate. 

Outdoor Board for an Abilene Company

Outdoor Advertisement for McKay's Bakery

McKay's Bakery has been a bakery in Abilene since 1966 when Bobby Green and his wife, Dianne (both photoed in the outdoor advertisement) started the family owned bakery. Bobby was the master cook behind all the recipes and Dianne added the creativity touch to their products. This outdoor advertisement was seen in downtown Abilene off of 7^th street and Cedar and has been there for many years. The advertisement was placed outside on a billboard and was a large print version done through flash digital. The goals behind the ad were to raise customer awareness and promote their business. The message of the advertisement was to show customers where the location for the bakery is and that their products are very tasteful. This method of advertising was used because Abilene is a small town and so word of mouth and few advertisements proved to be effective for this bakery. 

Advertisement with a Sales Promotion

This Nike advertisement came from the Nike website in 2013. Flash digital media created the ad. The ad promotes to their customers that if they buy the “Nike Air Max Shoes,” then they will receive free shipping. Nike is trying to persuade their customers to buy their product with the incentive that they do not need to pay the extra fee of having it shipped to their home. For online shoppers, free shipping is one of the most successful sales promotions. Nike believes that if this incentive works for customers, they will continue to check and see if the sales promotion applies to other Nike products, as well. 

Direct Mail- Print or Email Advertisment

Direct Email Advertisement

This Nike advertisement was created through flash digital media. The advertisement came from a Finish Line email in 2011. The advertisement is labeled as “taking every advantage in the Nike Zoom.” This Nike ad presents the message that by buying Nike shoes, the customer has the advantage: the advantage to be faster, smoother, and possibly socially. The ad calls the consumer to take action to the call of the advertisement and actually commit to buying the shoes so that they can feel ahead of the game. The ad was designed to sell shoes and find new consumers. Even if the consumer did not prefer the specific shoe on the advertisement, the ad proved to be effective by making the consumer believe that by buying Nike…they would automatically have the advantage. 

Controversial Advertisement

Oscar Pistorius- The Paralympic Gold Medalist

Oscar Pistorius was a Paralympics athlete, known as the “Blade Runner” in the 2012 London Olympics. The ad is believed to date back to 2011, but was re-emerged on the morning that the Paralympic gold medalist, had been charged with murder. The advertisement appeared on Oscar Pistorius’ website. The advertisement is controversial because on February 14^th, 2013, the Olympic athlete was charged, with the shooting death of his girlfriend Reeva Steenkamp. The Washington Post created the headline of “ I am the bullet in the chamber’: Nike Gun-themed ad  yanked from Olympic Athlete’s website following murder charges.” Steenkamp was shot four times in her home in South Africa. The ad’s tag line “bullet in the chamber” reference is in regard to how quickly Pistorius left the starting block, at the beginning of his races. The controversy comes into play with the metaphor of bullet in the chamber referencing to him shooting his girlfriend. After the news, Nike pulled the ad from Pistorius’ website and no longer was associated with Nike advertising. 

Advertisement Targeting Men

This Nike ad was done through flash digital in 2005. The ad suggests that a small boy is peeing on a wall, while a small dog watches. The theme of Nike is to “Just Do It.” The ad calls men and boys to set aside rules and responsibilities for a second and just do it, whatever it might be. Most people would think twice about peeing in a public place, especially doing so right on a wall.

However, the Nike slogan tells the boy to simply, ‘JUST DO IT’. I think this is an effective ad because the outlandish picture of the boy peeing on a wall would get the viewer’s attention. After the attention is gained, they notice the slogan just do it, and the comical experience with the ad will stick with them. Besides all men want the freedom to be able to pee anywhere they wish. This ad gives them the motivation to do what they desire, regardless of the circumstances. Ironically, Nike being a shoe company, posts an advertisement with a boy who does not even have a pair of shoes on. However, the message Nike is portraying still comes across to the customer, even though shoes are no where to be found. Companies that can advertise without the actual product and just their name or logo have truly reached the top.